The process through which people use message to generate meanings within and across contexts, cultures, channels, and media

What will be an ideal response?


communication

Communication & Mass Media

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When a speaker makes local references and shapes his/her examples for a particular situation, which context is the speaker addressing?

a. the need to understand the limitations of talk b. the need to recognize that all people are different and complex c. the need to adapt the messages and him/her self to particular audiences d. the need to consciously seek and react to audience feedback

Communication & Mass Media

Patrick understands that when he wants to get a haircut, he needs to call ahead for an appointment. He knows this even though he has never been told directly. This example illustrates a(n) _____ rule.

A. explicit B. implicit C. content D. relational

Communication & Mass Media

Which medium of communication has the highest level of rehearsability?

A. email B. IM C. Facebook D. teleconferencing E. video-conferencing

Communication & Mass Media

This group exists to help other organizations and individuals with reputation management, media placement, research, and branding

A) advertising agency B) marketing firm C) public relations agency D) spin doctors E) yellow journalism

Communication & Mass Media