All of the following are individual differences the text book identifies as potentially having an effect of persuasiveness except:

a. social status
b. self-monitoring
c. age
d. culture


a. social status

Communication & Mass Media

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The Golden Age of Creativity was marked by

a.A focus on the brand, rather than the product b.Adding a twist to conventional thinking c.Designs that focused on minimal copy and greater use of white space d. All of the above

Communication & Mass Media

Teneka is listening to a speaker talking about making pralines, but isn't sure what the speaker means by bringing the batter to the "soft-ball" stage. She is having difficulty in the__________ stage of the listening process.

a. understanding b. attending c. responding d. receiving

Communication & Mass Media

Which of the following is caused by constriction of the throat, by tension, or by damage to the vocal folds?

A. Harshness B. Breathiness C. Weakness D. Nasality E. All of these answers are correct.

Communication & Mass Media

The theory that some needs are more basic than others and, therefore, provide us with greater motivation than others is ________

A) Einstein's Theory of Relativity B) Uses and Gratifications Theory C) The Agenda Setting Hypothesis D) Maslow's Hierarchy of Needs E) Marsh's Theory of Compliance

Communication & Mass Media