While different retailers require different locational characteristics for a site to be considered as a one-hundred percent location, in general, such a location always has _____
a. low traffic congestion
b. a high pedestrian traffic count
c. ample employee parking
d. excellent visibility
b
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________ are a method of reviewing the manner in which internal and external customer needs are addressed.
A. Focus groups B. Ethical codes C. Churn rates D. Vision statements
Customer profitability analysis (CPA) is best conducted with the tools of an accounting technique called ________
A) input-output analysis B) factor analysis C) revenue-based costing D) activity-based costing E) future date costing
PepsiCo and Coca-Cola sponsor traveling carnivals in rural Latin America to encourage product trial. This element of marketing communications is called ________.
A. personal selling B. sales promotion C. direct marketing D. advertising E. public relations
A major disadvantage of the ________ approach to budgeting is that firms who allocate a random dollar amount to the promotion mix guarantee virtually nothing except that the money will be spent.
Fill in the blank(s) with the appropriate word(s).