The reason the marketing concept is named this way is that it pertains solely to marketing.
Answer the following statement true (T) or false (F)
False
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Which of the following is likely to cause a recession according to real business cycle theorists?
A. A fall in fuel prices B. A fall in aggregate demand C. A sudden fall in productivity D. A fall in money supply
Informed consent is an ethical principal ________
A) applying to the contracts between clients and research agencies. B) applying primarily to syndicate firms. C) dealing with requests for social security numbers from respondents. D) where retailers don't take title to goods until they are purchased by customers. E) requiring researchers to avoid both uninformed and misinformed participation in marketing research projects.
Which of the following is a measure for discouraging theft for a retail store that accepts cash receipts over the counter?
A) A receipt is issued for each transaction to ensure that each sale is recorded. B) At the end of the day, the sales clerk proves the cash by comparing the cash in the drawer against the machine's record of cash sales. C) The sales clerk uses the machine tape to record the journal entry for cash receipts and sales revenue. D) The store clerk deposits the cash in the bank.
Which positive psychological attribute is also one of the major leadership traits in Chapter 2?
A. hope B. confidence C. optimism D. integrity