How does "memory jamming" work in advertising?
What will be an ideal response?
ANSWER: Answer will include that every extra commercial adds one more positive memory of the product, such as a soft drink, to your long-term memory. Because we cannot always easily tell which recollection is fact and which is fiction, storing enough of these commercials can eventually create "memories" that never happened. For example, you might remember that you enjoy drinking a particular soft drink more than you actually do, in reality. According to Jesse Shapiro, an economist, the more positive fictional commercials we see, the less likely we are to remember an actual negative experience with a product. In effect, the positive, fictional memories "jam," or block, our ability to remember actual negative memories when deciding whether to buy a product.
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Which term best describes the meaning of "functional age?"
A. cognitive functioning B. physical and psychological well-being C. emotional/behavioral functioning D. how quickly people recuperate from illness
_____________ is the optimal amount of stress that people need to promote health and well-being.
a) Acute stress. b) Eustress. c) Distress. d) Catastrophic stress.
List 3 different ways to conduct a task analysis
What will be an ideal response?
According to the behavioral model, drugs act on the body in a way that reinforces their use. Explain this model of drug use including the roles of operant and classical conditioning
What will be an ideal response?