Which of the following best captures the type of decisions that are made at the strategic marketing level?
a. Identify six strong market segments and pursue all equally.
b. Develop a position statement that clearly illustrates the value proposition for the product and identify target markets accordingly.
c. Quickly secure advertising spots in the journals with the highest readership.
d. Decide to price the product using the cost-pricing method.
e. Collect market research to identify key trade shows.
b
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