Which type of licensee usually attracts the largest local audience?

a. Community
b. University
c. Public school
d. State government


a

Communication & Mass Media

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What is the name of the management function that identifies needs and wants, offers products and services to satisfy those demands?

a. marketing b. advertising c. public relations d. promotion

Communication & Mass Media

The association for professionals working in public relations is called the

A) American Association of PR Practitioners. B) Journalism and Public Relations Foundation. C) Association for Integrated Communications. D) Public Relations Society of America.

Communication & Mass Media

Bill looks up the definition of a word in his dictionary. The type of definition he will find there is:

A) denotative B) annotated. C) connotative. D) phonetic.

Communication & Mass Media

Thomas is a college professor. He talks to his students in a different way than he talks to his dean. This is an example of

a. how gender influences communication. b. standard American English. c. social norms. d. gatekeeping

Communication & Mass Media