When Frito-Lay decided to move to a global campaign to connect worldwide fans with a consistent storyline, look, and feel from the Doritos brand, it created
A. more complex coordination of marketing and promotional programs.
B. longer lead times to introduce products into world markets.
C. higher advertising production costs.
D. a consistent international brand image.
E. less desirable economies in production and distribution.
Answer: D
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During the ________ stage of the group development process, a relatively clear hierarchy of leadership and agreement on the group's direction emerge.
A. forming B. storming C. norming D. performing
Prisly Inc. is a multinational company that specializes in manufacturing and selling high-end cars. It launches a new car, the Gwen 2.0, that becomes highly successful in the market because of its economical price and excellent features. However, this leads to a significant decline in the sales of Prisly Inc.'s other cars. This scenario exemplifies _____.
A. segmentation B. differentiation C. cannibalization D. personalization
A topic sentence A) provides specific details, explanations, and evidence that support the main idea of a paragraph
B) links sentences within a paragraph. C) is unnecessary in a paragraph. D) states the main idea of the paragraph.
Danner Fashions sells a line of women's dresses. Danner's performance report for November is shown below: (CMA adapted)The company uses a flexible budget to analyze its performance and to measure the effect on operating income of the various factors affecting the difference between budgeted and actual operating income. 
The sales price variance for November is:
A. $18,000 unfavorable. B. $20,000 unfavorable. C. $30,000 unfavorable. D. $15,000 unfavorable.