A product that is viewed as risky benefits from the use of personal selling.
Answer the following statement true (T) or false (F)
True
Purchases of high-priced or high-involvement items typically elevate buyers' risk perceptions. In such cases, salespeople often play a critical role in helping to build customers' trust in the firm and its products .
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The confirmation of customers' accounts receivable rarely provides reliable evidence about the completeness assertion because:
A. many customers merely sign and return the confirmation without verifying its details. B. customers may not be inclined to report understatement errors in their accounts. C. recipients usually respond only if they disagree with the information on the request. D. auditors typically select many accounts with low recorded balances to be confirmed.
Each PC produced by HP involves a cost of computer chips, wires, plastic, packaging, and other inputs
Although these costs tend to be the same for each unit produced, they are called ________ costs because the total changes based on the number of units produced. A) fixed B) variable C) target D) capital E) payroll
What is the most likely disadvantage of direct investment for an investing company?
A) weak relationships with local distributors B) minimal investment control C) product standardization requirements D) devalued currency risks E) excessive freight charges
How can the use of threats be effective?
What will be an ideal response?