An example of a primary market transaction is
A) AT&T repurchasing its own stock from a stockholder.
B) a sale of some outstanding common stock of AT&T by an investor.
C) a new issue of common stock by AT&T.
D) all of the above
C
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The increasing diversity of the American workforce, and the fact that people aged 18–34 are more likely to be living with their parents than with a spouse or partner, are both examples of a(n) ______ force for change.
A. market B. demographic C. social and political D. political E. economic
Opportunities to see (OTS) measures the impact or intensity of a media plan
Indicate whether the statement is true or false
________ collect data on the same set of variables at regular intervals, each time sampling from a new group of respondents
A) Periodic surveys B) Panel surveys C) Shared surveys D) Parallel surveys E) Regular surveys
'Services cannot be saved or stored for later use' describes the _______ characteristic of services
a. intangibility b. inseparability of production and consumption c. perishability d. heterogeneity