The following are keys to crafting a quality message EXCEPT ______ .

A. don’t try to understand your audience
B. support your claims
C. present information clearly
D. have a heart


A. don’t try to understand your audience

Communication & Mass Media

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Listeners will be ________ to let the speech influence them if they perceive that the appeal is linked to

their needs. Fill in the blanks with correct word

Communication & Mass Media

You should evaluate web pages according to the following criteria except ________

A) accuracy B) humor C) credibility D) appropriateness

Communication & Mass Media

Selena has been working hard all semester to earn an A in her communications class. She is feeling optimistic that she will earn an A. What blended primary emotions is Selena experiencing?

A) trust and fear B) fear and surprise C) anger and anticipation D) anticipation and joy

Communication & Mass Media

You analyze audience demographics and psychographics in order to:

A. Know when you have to lie to your audience B. Know how long to make your speech C. Know where you need to adapt your speech to the audience D. All of the above E. None of the above

Communication & Mass Media