While shopping on Zappos, a customer placed a few pairs of shoes in an online shopping cart but then logged out without purchasing anything. The next day, the customer received an email that there were items left in the online shopping cart and offering free shipping for purchases over $50. This illustrates
A. pass-along.
B. a website's bounce rate.
C. a referral program.
D. many-to-many communication.
E. marketing automation software.
Answer: E
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Which automaker owns an equity stake in Japan's Nissan Motor?
A) GM B) Volkswagen C) Ford D) DaimlerChrysler E) Renault
Sharon made a $60,000 interest-free loan to her son, Todd, who used the money to start a new business. Todd’s only sources of income were $25,000 from the business and $490 of interest on his checking account. The relevant Federal interest rate was 5%. Based on this information:
A. Todd’s business net profit will be reduced by $3,000 (0.05 × $60,000) of interest expense. B. Sharon must recognize $3,000 (0.05 × $60,000) of imputed interest income on the below-market loan. C. Todd’s gross income must be increased by the $3,000 (0.05 × $60,000) imputed interest income on the below-market loan. D. Sharon does not recognize any imputed interest income and Todd does not recognize any imputed interest expense. E. None of these is correct.
Market testing can be risky because it gives information to competitors-but not testing may be even riskier.
Answer the following statement true (T) or false (F)
The sender and receiver may briefly restate what has been discussed in the conversation
a. summary b. greeting c. introduction d. exchange