Why is a country's infrastructure an important consideration to global marketers?
What will be an ideal response?
Infrastructure is defined as the basic facilities, services, and installations needed for a community or society to function, such as transportation and communications systems, water and power lines, and public institutions such as schools, post offices, and prisons. Countries with limited infrastructure make marketing efforts more difficult, time-consuming, and expensive.
You might also like to view...
What are the end products of photosynthesis?
A. carbon dioxide and water B. glucose and oxygen C. glucose and ATP D. oxygen and NADP+ E. carbon dioxide and energy
Which of the following is NOT a primary use of scanner volume-tracking data?
A) forecasting trends B) price tracking C) modeling D) effectiveness of in-store modeling E) B and C
The process of restating future cash flows in today's dollars is known as:
A. Discounting. B. Annualization. C. Budgeting. D. Payback period. E. Capitalizing.
Which of the following is an objective function of the goal programming model for RFM analysis?
a. To maximize the expected revenue b. To minimize the budget c. To minimize the deviation variables based on priority goals d. All of the above