The most risky types of marketing opportunity to pursue usually involve
A. product development.
B. market penetration.
C. diversification.
D. market development.
E. All of these are equally risky.
Answer: C
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Contribution margin is calculated by deducting total fixed costs from total sales
Indicate whether the statement is true or false
Under international accounting standards, cash received from dividends (associated with dividend revenue) can be shown on the statement of cash flows as
a. an operating or a financing activity b. a financing activity only. c. a financing or an investing activity. d. an investing activity only.
Samantha is charged with assessing her company's external environment as part of a SWOT analysis. Samantha will study her company's
A. sales history and profit margins. B. pension and retirement plans. C. strengths and weaknesses. D. product specifications. E. opportunities and threats.
What needs to happen for the team to effectively perform and to have solid development?
A. leadership decisions must monitor or take action B. leadership decisions must be centered on internal action only C. leadership decisions must be centered on external action only D. leadership decisions must monitor internal environmental actions