Which of the following best represents loss of objectivity?
A. Internal department advantage C. External firm advantage
B. Internal department disadvantage D. External firm disadvantage
B
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The Federal Trade Commission can require firms to use "corrective advertising" or "affirmative disclosures" if it decides a particular advertisement is unfair or deceptive.
Answer the following statement true (T) or false (F)
Which of the following is an indefinite article?
A) the B) an C) this D) those
General-merchandise wholesalers are full-service merchant wholesalers who carry only a few product lines.
Answer the following statement true (T) or false (F)
Generally, _____ determine what type of intermediary a manufacturer should use:
A. product characteristics, buyer consideration, and market characteristics B. internal environmental characteristics only C. competitive conditions and government regulations D. all controllable marketing factors E. only noncontrollable environmental factors