Christian is often persuaded to use the same kinds of shaving products that his friends use. He assumes that his friends are similar to him, so the same shaving products should work well for him. Christian is persuaded by ________ , which is a ________ cue
a. affinity, peripheral
b. similarity, central
c. credibility, central
d. similarity, peripheral
d
You might also like to view...
Information comes in many forms besides news; even advertising offers information that helps consumers make intelligent buying decisions
Indicate whether this statement is true or false.
What attention- getting method did you select in your last speech? How effective do you
believe the introduction was? Select another attention-getting method and explain how you could have used it in the same speech. What will be an ideal response?
Using a dark background with lighter-colored words can have an unpleasant effect and make the words difficult to see
Indicate whether the statement is true or false
A member's role in a group can influence the way they listen
True False