Which quantitative technique for measuring brand equity helps marketers understand which brands stand out in a consumer's memory and what the strength of his or her association is with the brand?
A. aided recall
B. free association
C. brand recognition
D. brand recall survey
E. projective technique
Answer: C
You might also like to view...
If the concept of ethics is so easy to understand, why do ethical dilemmas occur so frequently?
What will be an ideal response?
Which of the following is a common mass customization practice?
a. Postponement b. Distribution delay c. Cancellation d. Reimbursement
Present Value of 1Periods3%4%5%6%7%8%9%10%12%30.91510.88900.86380.83960.81630.79380.77220.75130.711840.88850.85480.82270.79210.76290.73500.70840.68300.635550.86260.82190.78350.74730.71300.68060.64990.62090.567460.83750.79030.74620.70500.66630.63020.59630.56450.506670.81310.75990.71070.66510.62270.58350.54700.51320.452380.78940.73070.67680.62740.58200.54030.50190.46650.403990.76640.70260.64460.59190.54390.50020.46040.42410.3606100.74410.67560.61390.55840.50830.46320.42240.38550.3220Future Value of
1Periods3%4%5%6%7%8%9%10%12%31.09271.12491.15761.19101.22501.25971.29501.33101.404941.12551.16991.21551.26251.31081.36051.41161.46411.573551.15931.21671.27631.33821.40261.46931.53861.61051.762361.19411.26531.34011.41851.50071.58691.67711.77161.973871.22991.31591.40711.50361.60581.71381.82801.94872.210781.26681.36861.47751.59381.71821.85091.99262.14362.476091.30481.42331.55131.68951.83851.99902.17192.35792.7731101.34391.48021.62891.79081.96722.15892.36742.59373.1058Present Value of an Annuity of 1Periods3%4%5%6%7%8%9%10%12%32.82862.77512.72322.67302.62432.57712.53132.48692.401843.71713.62993.54603.46513.38723.31213.23973.16993.037354.57974.45184.32954.21244.10023.99273.88973.79083.604865.41725.24215.07574.91734.76654.62294.48594.35534.111476.23036.00215.78645.58245.38935.20645.03304.86844.563887.01976.73276.46326.20985.97135.74665.53485.33494.967697.78617.43537.10786.80176.51526.24695.99525.79505.3282108.53028.11097.72177.36017.02366.71016.41776.14465.6502Future Value of an Annuity of 1Periods3%4%5%6%7%8%9%10%12%33.09093.12163.15253.18363.21493.24643.27813.31003.374444.18364.24654.31014.37464.43994.50614.57314.64104.779355.30915.41635.52565.63715.75075.86665.98476.10516.352866.46846.63306.80196.97537.15337.33597.52337.71568.115277.66257.89838.14208.39388.65408.92289.20049.487210.089088.89239.21429.54919.897510.259810.636611.028511.435912.2997910.159110.582811.026611.491311.978012.487613.021013.579514.77571011.463912.006112.577913.180813.816414.486615.192915.937417.5487Jason has a loan that requires a single payment of $4,000 at the end of 3 years. The loan's interest rate is 6%, compounded semiannually. How much did Jason borrow? (PV of $1, FV of $1, PVA of $1, and FVA of $1) (Use appropriate factor(s) from the tables provided.) A. $3,660.40 B. $3,358.40 C. $4,000.00 D. $3,350.00 E. $4,776.40
On weekends, Everett often finds himself thinking about his customers and their problems. Sometimes Everett will figure out a potential solution and e-mail or call his customer. What personal trait does Everett have that is important to sales success?
What will be an ideal response?