Differentiate between people marketing and place marketing.
What will be an ideal response?
Answers will vary. Sports, politics, and art dominate people marketing, but even some businesspeople merit mentioning. Top banking executives, for instance, took a beating from a marketing standpoint during the financial meltdown at the end of 2008. Countless entertainers and athletes have used people marketing to their advantage as well. In fact, as you pursue your personal goals-whether you seek a new job, university admission, or a Friday night date-people marketing principles can help you achieve your objective.On the other hand, place marketing involves drawing people to a particular place. Cities and states use place marketing to attract businesses. But more visibly, cities, states, and nations use place marketing to attract tourists.
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If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________
A) loyalty status B) behavioral occasions C) user status D) psychographic lifestyle E) readiness stage
The first step in the planning process is defining the negotiating goal. What are the three goals negotiators choose from?
What will be an ideal response?
Which of the following does an auditor consider when gaining an overall understanding of the client's internal controls?
a. Entity-wide controls at the account level only. b. Transaction controls at the account level only. c. Entity-wide controls at the assertion level only. d. Both entity-wide controls and transaction controls at the account and assertion levels.
Which of the following statements about the interaction of Friedman’s philosophy and ISO 26000 is accurate?
a. Friedman would support most of the ISO 26000 recommendations even if they didn’t help raise profits. b. There are no inherent conflicts between what Friedman argued and what ISO 26000 is trying to accomplish. c. Friedman would oppose the creation of the ISO 26000 recommendations. d. Friedman would oppose adoption of many ISO 26000 recommendations.