Why is it essential that a questionnaire be carefully designed and prepared? What problems can arise when a survey has not been well thought out?
What will be an ideal response?
A carefully constructed questionnaire is essential to the success of any survey. Questions must be clear, easy to understand, and directed toward a specific objective, meaning they must be designed to elicit information that meets the study's data requirements. Defining the objective of a questionnaire before construction will provide a guide to the substance of the questions and ensure that they yield useful information that contributes to the research project. The most important rule in composing questions is to maintain impartiality.The questions are usually of three kinds: open-ended, dichotomous, and multiple-choice. Open-ended questions should be used carefully, as it is very difficult to code the responses in such a way as to easily analyze the data later. Problems may develop in the analysis of dichotomous or multiple-choice questions when responses for one outcome outnumber others. For example, a dichotomous question that asks respondents to choose between "buy" or "not buy" might require additional sampling from the disproportionately smaller group if there were not enough responses to analyze. Researchers must also be very careful about questions that a respondent might consider too personal or that might require an admission of activities that other people are likely to condemn. Researchers must word questions carefully so as not to offend respondents.
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