What popular pastime does the text suggest might contribute to decreasing empathy among the current generation of college students?

A. sports
B. attending concerts
C. watching "sitcoms" on television
D. playing violent video games


D

Communication & Mass Media

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Prasad wants to create a visually arresting presentation aid to show the explosion of the AIDS epidemic from 1981 to 1993. Which of the type of presentation aid would have the greatest impact?

A. audio of Elton John's tribute to AIDS victims, "The Last Song" B. a two-column table listing years and reported AIDS cases C. a line chart tracking the number of reported cases per year D. a pie chart showing reported cases as a percentage of the total population

Communication & Mass Media

Though Samuel agreed to the budget approved for a campaign, he ended up spending almost twice that amount. Which PR skill did Samuel lack?

a) Planning expertise b) Research ability c) Problem-solving ability d) Social media expertise

Communication & Mass Media

The specific language used by a speaker has a strong effect on listeners' perceptions of style

Indicate whether the statement is true or false

Communication & Mass Media

Generally, interpersonal communication has less verbal feedback potential than public communication.

a. true b. false

Communication & Mass Media