How does the marketing environment determine the position of the market demand function?
What will be an ideal response?
During economic prosperity the market demand function shifts up as every dollar spent in stimulating demand leads to a greater market demand. Whereas during recession the market demand function shifts downward as an equal increase in marketing expenditure leads to a smaller increase in market demand.
You might also like to view...
Which of the following is designed to help readers get ready for new information?
A) Review sections B) Preview sections C) Transitions D) Headings and subheadings E) The introduction
Which of the following is not a characteristic of a defined contribution plan?
a. The exact value is unknown prior to retirement. b. Mandatory contributions must be made to a pension fund. c. Contribution rates are normally stated as a percentage of wages or salaries. d. Actuaries are consulted to determine annual contribution levels.
A data warehouse can support the intelligence phase of decision making by continuously monitoring both internal and external information, looking for early signs of problems and opportunities through a Web-based enterprise information portal or
dashboard. Indicate whether the statement is true or false
The defendant in a criminal trial may be present at the open jury sessions. The defendant may not attend the closed jury sessions
Indicate whether the statement is true or false.