What is gross margin percentage? How is it calculated?

What will be an ideal response?


The gross margin percentage represents the contribution margin divided by revenue. A company can compare its
gross margin with that of other similar products in its industry and determine if it is higher or lower than the
industry average (higher is better). To calculate gross margin percentage, the following formula is used:
Gross Margin Percentage = (Revenue - Cost of Goods Sold)/Revenue

Business

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What will be an ideal response?

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