What are the similarities and differences a marketing plan has with a business plan?
What will be an ideal response?
Marketing plans are similar to business plans in that they both map out the strategy to achieve a productive end.
Unlike business plans, marketing plans do not include details on non-marketing-related activities such as
operations and human resources.
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Consumers who share their ideas about products with companies for fun or a challenge, rather than a paycheck, are referred to as ________
A) instapreneurs B) amafessionals C) consumed consumers D) folksonomists E) open sourcers
Norman has experienced tension with certain members of his staff. This has led to some frustration on both sides. He is now preparing to hold performance review meetings. What type of format should he use to allow both himself and his subordinates to express their frustrations and work out their issues?
A. Tell-and-develop B. Tell-and-listen C. Tell-and-sell D. Problem-solving
Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as
A. WTO taxes. B. foreign excise taxes. C. trade subsidies. D. quotas. E. tariffs.
Nashville, Tennessee, passes an ordinance to regulate waste disposal. The disposal of waste may also be regulated by
a. all other levels of government. b. no other levels of government. c. the federal government only. d. the Tennessee state government only.