Discuss the importance of pretesting a questionnaire.
What will be an ideal response?
Designing good questionnaires is difficult. Researchers must select the correct type of questions, consider the sequence and format, and pretest the questionnaire. Pretesting obtains information from people representative of those who will be questioned in an actual survey.
In a pretest, respondents are asked to complete a questionnaire and comment on issues such as clarity of instructions and questions, sequence of the topics and questions, and anything that is potentially difficult or confusing.
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Market segmentation becomes a key issue in this stage of the product life cycle. Identify the stage
A) introduction stage B) growth stage C) maturity stage D) decline stage
Boylan can manufacture six toaster ovens per machine hour and four bread machines per machine hour. Boylan's production capacity is 1600 machine hours per month. Marketing limitations indicate that Boylan can sell a maximum of 6000 toasters and 4100 bread machines per month. Which product and how many units should the company produce in a month to maximize profits? (Round machine hour per unit to two decimal places and your final answer to the nearest whole dollar.)
Boylan Company manufactures two products—toaster ovens and bread machines. The following data are available:
A) 6400 bread machines
B) 3450 toaster ovens and 4100 bread machines
C) 6000 toaster ovens and 2400 bread machines
D) 9600 toaster ovens
Mustafa is the president of ZoneIn Industries Inc, a company that manufactures PVC pipes and fitting. Due to losses incurred by the company, Mustafa reduced a major portion of the workers' pay and called it "temporary economic adaptation." In this scenario, the term used to represent the cutback exemplifies:?
A) ?jargon. B) ?a euphemism. C) ?libel. D) ?a redundancy.
. Chloe’s process includes plans of action that involve enhancing and modifying existing ideas to create better alternatives and new possibilities. Her process is ______.
a. challenging b. development strategies c. expanding d. exposing