When ad guru Bob Greenberg talks about advertising on "the third screen," he's referring to
A) cell phones.
B) computer monitors.
C) laptops, iPads, and other tablets.
D) televisions.
Answer: A
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When a group leader works to organize and develop the group so that its members realize personal satisfaction from working together, the leader is addressing __________.
A. task needs B. content needs C. maintenance needs D. unimportant needs
If a speaker states, "The lack of research space in the hospital will be resolved by the proposed addition to the cancer wing," the audience knows he/she is in the ____ step of the speech.
a. attention b. satisfaction c. action appeal d. visualization
A researcher should always send his or her interviewees a follow-up thank-you note or e-mail.
Answer the following statement true (T) or false (F)
Which of the following statements is an advantage of
extemporaneous delivery? a. It seems spontaneous but is well prepared. b. The language is very carefully chosen. c. It allows for more eye contact than any other delivery form. d. It can be difficult to make extensive last-minute changes in content. e. All of the above are advantages of extemporaneous delivery.