Which approach to leadership involves cultivating employee acceptance of the group mission?
A. Democratic
B. Transformational
C. Transactional
D. Laissez-faire
B. Transformational
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"To be the world's best quick-service restaurant" is an example of a(n) ________.
A. organizational charter B. code of ethics C. mission statement D. vision statement
Why are the quotes from FDR and Thomas Jefferson profound?
What will be an ideal response?
A computer program or an electronic or other automated means used independently to initiate an action or respond to electronic records or performances in whole or in part, without review or action by an individual, is known as a(n) ________.
A. electronic agent B. electronic record C. firewall D. operating system
Scenario 12.2 Use the following to answer the questions. Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. Refer to Scenario 12.2.
If Ray-Ban selected the prices for its new sunglasses to be $59.99 or $79.99, this would most likely be an example of using ____ pricing in order to increase sales of the new line. A. product-line B. odd-number C. customary D. promotional E. penetration