People who control the flow of information in the buying center, such as technical experts and secretaries, can keep salespeople and information from reaching others in the buying center and are referred to as ________.

A. obstructionists
B. deciders
C. influencers
D. power-brokers
E. gatekeepers


Answer: E

Business

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Indicate whether the statement is true or false

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__________________ are identifiable elements of an organization, which provide members and outsiders with a better understanding of its culture.

What will be an ideal response?

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Whose work stressed the importance of product and market selection in strategy?

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