People who control the flow of information in the buying center, such as technical experts and secretaries, can keep salespeople and information from reaching others in the buying center and are referred to as ________.
A. obstructionists
B. deciders
C. influencers
D. power-brokers
E. gatekeepers
Answer: E
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Yum! Brands, the restaurant division of PepsiCo, has 12,600 KFC restaurants abroad, with more than 3,700 restaurants in China. Many of the latter are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules. Yum! Brands is engaged in
A. franchising. B. contract manufacturing. C. a partnership. D. contract assembly. E. a joint venture.
CRM software can help salespeople plan better sales calls
Indicate whether the statement is true or false
__________________ are identifiable elements of an organization, which provide members and outsiders with a better understanding of its culture.
What will be an ideal response?
Whose work stressed the importance of product and market selection in strategy?
a. Ohmae (1982) b. Kim and Mauborgne (2004 and 2005) c. Mintzberg (2005) d. Ohmae (1982) and Kim and Mauborgne (2004 and 2005)