Multimedia trailing consists of running the same commercial several times during one program

Indicate whether this statement is true or false.


FALSE

Communication & Mass Media

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What is the benefit of a sports apparel company providing a university sports team with uniforms?

a. interacting with team fans b. generating brand recognition c. promoting its CSR efforts d. engaging with sports celebrities

Communication & Mass Media

Research on humor has found that different cultures and societies have different ideas about what makes a joke funny. Using what you know about humor, about culture, and about language in general, explain why this should be the case. That is, why should cultures differ from each other in their appreciation of humor? In your explanation, make explicit reference to the principles of culture, language, and humor that support your argument.

What will be an ideal response?

Communication & Mass Media

Public relations came of age with an event of the magnitude the world had never seen. That event was:

a) Ludlow Massacre; b) President Woodrow Wilson’s visit to Paris as the “prince of peace”; c) Light’s Golden Jubilee; d) liberation of women with their “torches of freedom” on Easter Day; e) Joseph Gobbel’s propaganda techniques during World War II

Communication & Mass Media

Discrimination describes how we act out and express prejudices

True False

Communication & Mass Media