When a company sorts prospects into those with the lowest, medium, and highest profit potential, the segmentation approach being used is:
A) industry
B) size
C) usage
D) customer value
D
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BzzAgent is a firm that specializes in a marketing strategy known as
A. teaser advertising. B. sting. C. viral marketing. D. buzz. E. spin.
In the sentence This year our sales increased during the holiday shopping season, the sentence pattern is ____
A) subject?verb B) subject?action verb?object C) subject?linking verb?complement D) inverted order
The doctrine applied when someone intends to cause injury to a certain person, but instead
actually causes that injury to a different person is: A) Misplaced consequence. B) Innocent bystander. C) Res ipsa loquitur. D) Transferred intent. E) Multiple victim.
The layout approach that addresses trade-offs between space and material handling is called the fixed-position layout
Indicate whether the statement is true or false