______ is/are derived from your personal and subjective experience with a word or phrase, such as if you think of the word “sick” as meaning something good.

a. Semantics
b. Denotative meaning
c. Codability
d. Connotative meaning


d. Connotative meaning

Communication & Mass Media

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"The Bush Administration's methods of reducing the high cost of medical care have

been ineffective," is an example of a proposition of (a) fact. (b) value. (c) policy. (d) definition.

Communication & Mass Media

Shaniqua’s boss asked her if she would have the weekly financial report completed by the usual deadline of 4:00 pm on Friday afternoon. Shaniqua replied that she definitely would have that report completed on time. This is an example of which type of communication?

A. indirect B. direct C. circumventive D. circular

Communication & Mass Media

The study of how knowledge is created and expanded is called ________

a. axiology b. theory-building c. ontology d. epistemology

Communication & Mass Media

One goal of a speech of introduction is to __________.

A. entertain the audience B. give the listeners relevant information about the speaker C. lavishly praise the speaker D. provide a description of the specific purpose

Communication & Mass Media