A young minister, well accepted by his congregation after two years in its service, notices that the church's membership has been declining recently. What should the minister think about when addressing the congregation on this problem?

What will be an ideal response?


A successful answer will draw from the entire chapter, with an emphasis on using audience analysis in the preparation of the presentation to the congregation. Attention should be paid to audience segmentation, setting purposes and audience responses realistically, and selecting reasons that will be most effective with each subgroup identified.

Communication & Mass Media

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Explain the criteria for ethical communication by defining ethics and explaining some sources

for ethical views. What will be an ideal response?

Communication & Mass Media

"Giving a speech is as easy as riding a bike" and "Learning CPR is like buying an insurance

policy" are examples of what kind of comparison? A) metaphor B) simile C) contrast D) analogy

Communication & Mass Media

Culture exists solely in people's minds

Indicate whether the statement is true or false.

Communication & Mass Media

Vocalizations such as "right on," "umm-hmm," and "amen" while another group member is speaking are called ________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media