A TV commercial has a male spokesperson who says, "Don't forget your sweetheart on Valentine's Day, guys. Get her something wonderful." Is this gender-appropriate language?
A. No; the spokesperson is using heterosexist language, assuming all guys
are straight.
B. No; the spokesperson is being sexist by only addressing men who have
"sweethearts" in their lives.
C. Yes; the ad is aimed at men, so using the terms "sweetheart" and "guys"
is appropriate.
D. Yes; since the spokesperson is male, he can aim the ad at men who need
to be reminded about Valentine's Day gifts.
A
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