As your textbook explains, a questionnaire item that gives the respondent the widest freedom in answering is called a(n)

A. free-response question.
B. short-answer question.
C. scale question.
D. informal question.
E. open-ended question.


Answer: E

Communication & Mass Media

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ABC Corp wants to enter a rapidly developing third-world country to increase its global reach. Thus, the company decides to promote a social cause to gain trust

To do this, ABC Corp links up with a group that promotes education among young girls—Teach a Girl. What type of organization is Teach a Girl? a) Nongovernmental b) Corporate c) International d) Foreign

Communication & Mass Media

Through ____________________, you will discover what team members already know, and you will

uncover numerous ideas for further research. Fill in the blanks with correct word

Communication & Mass Media

What has caused the democratization of information around the world?

a) The Internet b) Marketing communication c) Podcasts d) Multinational corporations

Communication & Mass Media

A news council:

a. reviews complaints from the public and has the authority to file civil suits against offending news organizations. b. has ultimate enforcement power over media. c. reveals the media’s mistakes to the public. d. reviews complaints from the public and reports its findings to the offending news organization.

Communication & Mass Media