If a firm spent $5,000 in advertising to obtain 50 new customers, its acquisition cost would be $100 per customer.
Answer the following statement true (T) or false (F)
True
Acquisition cost is the expense required to acquire a new customer. If a firm spent $5,000 in advertising to attract 50 new customers, the acquisition cost would be $100 per customer ($5,000/50 = $100).
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