Which of the following statements regarding segmentation bases is most accurate?
A. Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
B. Behavioral segmentation is based primarily on personality.
C. The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
D. Psychographic segmentation is based primarily on product features.
E. The identification of psychographic variables is more objective than the identification of demographic variables, which is more subjective.
Answer: C
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Which of the following is a lifestyle symptom associated with revenue-related fraud?
a. Too little cash is collected relative to reported revenues. b. Weaknesses in the cutoff processes or other key accounting processes. c. Untrue responses by management to queries about revenue-related accounts. d. Executives' personal net worth tied up in company stock.
Marketing research departments are usually organized according to only one of the following functions: area of application, marketing function, or the research process
Indicate whether the statement is true or false
The view that deregulation or repeal of the NLRA is necessary for free market forces to work efficiently is rooted in ________.
What will be an ideal response?
In its ads, Crunchy Inc makes various claims about its snack products. Crunchy's advertising claims would most likely be deemed deceptive if the claims A) mislead a reasonable consumer
B) contain vague generalities. C) contain vague generalities. D) include obvious exaggerations.