Scott developed the "direct commands" approach to advertising
a.
True
b.
False
True
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Recall that habituation refers to the decrease of the UR with repeated exposure to the US by itself. The movement-ratio results and the CS-response-strength results from Stage 1 in Exercise 21 suggest that the US pre-exposure effect is not the result of habituation because
a. there were only 10 presentations of the US. b. although CS response strength remained at zero, the movement ratio was occasionally greater than zero. c. although the movement ratio remained at zero, the CS response strength rose above zero. d. the non-zero levels of both measures indicated that background conditioning had taken place.
The behavioral component of an emotion can take one of two forms: _____ and _____
a. approach; avoidance b. approach; facial expression c. flight; fight d. avoidance; freezing e. posture; vocal tone
A person with brain damage who mispronounces the word "cross" by saying "droth" would most likely have damage to the association area in the left frontal lobe known as __________ area
Fill in the blank(s) with correct word
Conversion disorder and hypochondriasis are both considered somatoform disorders
Indicate whether the statement is true or false