An advantage of the product- and brand-management system is that product and brand managers focus the company on building market share rather than customer relationships
Indicate whether the statement is true or false
FALSE
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In 2009, Mercury Marine, an outboard motor manufacturer, threatened to close their plant in Fond du Lac, WI and move to a nonunionized location in Oklahoma. This threat caused the union workers to vote to accept a contract with major concessions, including a 30% decrease in pay for newly hired workers and workers returning from layoff. This strategy could best be described as a:
A. forcing strategy B. fostering strategy C. escape strategy D. acceptance strategy
What is a classic mistake made by entrepreneurs when making the investment pitch?
a. Knowing their audience too well b. Building hand-offs into the presentation c. Reading the presentation slides d. Asking the potential investors a question
All of these are good advice for nonverbal messages during a presentation except A) avoid being planted behind the podium
B) use a variety of gestures planned and rehearsed in advance. C) punctuate your words by varying your tone, volume, pitch, and pace. D) maintain appropriate eye contact to show your confidence and preparation.
ABC Corp. issued $100,000 of bonds at a premium; as a result, the company:
A. received less than $100,000. B. received $100,000. C. received more than $100,000. D. will pay the bondholders more money on the maturity date than it received on the issue date.