Why must the researchers avoid generalizing from focus-group participants to the whole market?
A) Participants' responses are not reliable.
B) Most of the participants are likely to be ignorant about the topic of discussion.
C) The size of the group is too small and the sample is not drawn randomly.
D) Most of the participants are likely to exhibit similar tastes and preferences.
E) The participants usually come from diverse backgrounds.
C
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________ refers to a marketing strategy where companies do not manufacture any of their product's components
A) Product sourcing B) Product differentiation C) Joint venture D) Export marketing
The major advantage of a compensation cafeteria plan over a traditional salary and bonus plan is the _____
a. fixed cost nature b. tie to productivity c. flexibility d. limits on compensation
The Biosafety Protocol label is used to identify certain food products that have been genetically modified
Indicate whether the statement is true or false
Trang Phan ran a stop sign and collided with Joan Lee's car, injuring her. Joan was not paying attention at the time; she was leaning down to change her radio station. If she had been watching, she could have stopped and reduced the damage
In an action by Joan against Trang, Trang can raise Joan's carelessness in his defence. What is the technical name for this defence? A) assumption of risk. B) contributory negligence C) partial defence D) complete defence E) volenti no fit injuria