Imagine you are shopping for a specific item (such as a sweater, a toaster, etc.). What type of general merchandise retailer will you first seek? Using a specific item, select one type of general retailer, and in broad terms, describe the breadth and depth of its merchandise, the level of anticipated customer service, and general pricing.

What will be an ideal response?


Student responses should identify one of the following types of general retailers: department stores, full-line discount stores, specialty stores, category specialists, home improvement centers, off-price retailers, or extreme-value retailers. Appropriate details should be given regarding depth and breadth of merchandise, level of customer service, and general pricing strategies.

Business

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Fill in the blank(s) with correct word

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What will be an ideal response?

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