Budgets that are periodically revised and have new periods added to replace those that have lapsed are called:
A) Production budgets.
B) Sales budgets.
C) Cash budgets.
D) Rolling budgets.
E) Capital expenditures budgets.
D) Rolling budgets.
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The marketing mix consists of the product, the price, distribution and:
A) emotions B) promotions C) delivery systems D) services
Which of the following best describes setting a price at the level determined to represent the customer's perceived value for your product?
A) pricing to value B) quality pricing C) value pricing D) price discrimination
A well prepared master budget will provide the following benefits:
a. A means of promoting employee participation. b. A means of evaluating employee performance. c. A well prepared master budget will provide all of the above benefits. d. A guide to allocate resources.
The goal of trade promotions is to
A) influence retailers to act in a way that helps the retailer achieve its objectives. B) influence retailers to act in a way that helps the manufacturer achieve its objectives. C) influence retailers to act in a way that will maximize supply chain profit. D) influence retailers to act in a way minimize supply chain cost.