Which audit technique should be used to determine the accuracy of a retail buyer's sales forecasts?
a. nondisguised
b. systematic
c. disguised
d. horizontal
a
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To become more aware of diversity in your community, you could:
a. All of the answers are correct. b. attend cultural events, festivals, or other activities sponsored by ethnic groups. c. go to an ethnic restaurant and sample a new cuisine. d. socialize with people from other cultures.
Marketing channel members are likely to experience misunderstandings, frustration, and poorly coordinated strategies as a result of
A. channel conflict caused by inefficient communication between channel members. B. open communication among the channel members. C. methods of channel coordination designed to reduce ambiguity. D. negotiating territorial issues among regional distributors of a product. E. allowing one member of the channel to take the role of channel captain.
Which of the following statements about culture and consumer behavior is true?
A. Culture is the whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people. B. Different cultural subgroups are likely to require different marketing mixes. C. Culture may exert many subtle influences on other aspects of consumer behavior. D. All these statements are true.
The unit normal loss integral can be used to compute EOL
Indicate whether the statement is true or false