A feature of advertising NOT shared by public relations is that
A) the organization controls the message.
B) messages are always self-serving.
C) messages that reach the audience may have been edited by the media.
D) time and space are purchased.
Answer: C
Communication & Mass Media
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Identify the term DAW:
a. differential audio writer b. digital audio workstation c. discrete analog writer d. none of these
Communication & Mass Media
In 1946, the average American filmgoer saw twenty-nine films in the theater every year. By 2007, that number had dropped to eight
Indicate whether the statement is true or false
Communication & Mass Media
Signposts state both the idea the speaker has finished and the one the speaker is about to begin.
Answer the following statement true (T) or false (F)
Communication & Mass Media
_________ is considered the opposite of hyperbole
A) A spoonerism B) Verbal irony C) Wit D) Understatement
Communication & Mass Media