A sales forecast is the typical indicator of
A. market adequacy.
B. market potential.
C. unmet needs.
D. opportunities and threats.
Answer: A
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A(n) ________ listener tries to determine the rationale of the speaker's argument, preferring logical presentations without interruptions, focusing on relationships among ideas, and waiting until all information is available before expressing opinions.
A. evaluative B. comprehensive C. appreciative D. empathetic E. impartial
Which of the following options is not one of the key paradoxes a negotiator routinely faces?
A. claiming value versus creating value B. having a BATNA versus not having a BATNA C. being too honest versus being too closed D. being too trusting versus being too distrusting
When a company decides to enter a line of business that is farther away from its final customer, what type of growth strategy is this called?
a. backward integration b. forward integration c. related diversification d. unrelated diversification
Which of the following is true of supply chain agility?
a. It helps companies limit the resources they spend on activities that create direct customer benefits. b. It seeks to reduce the interactions between a company and its suppliers and service providers. c. It enables a company to offer better customer service but at an increased supply chain cost. d. It allows companies to adapt quickly and easily to customer needs.