Julia is considering a career in marketing. She is concerned about the image of marketers as fast-talking, high-pressure people who care only about making a sale. When reading about the core aspects of marketing, Julia is relieved to see that in marketing
A. customers are not considered until the product is ready for sale.
B. value creation is driven by corporate interests.
C. understanding consumer needs and wants is fundamental.
D. distribution is controlled by customers.
E. promotion is the most important consideration, followed by pricing decisions.
Answer: C
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Which of the following types of error describes measurement error that arises from arbitrary changes that have a different effect each time the measurement is made?
A) systematic error B) forced error C) coefficient error D) random error E) dispersion error
What can be done on the résumé to minimize the impact of frequent job changes?
A) Highlight other accomplishments. B) Stress academic qualifications. C) Group similar work under one job heading. D) Use volunteer work to fill in the gaps in the work history. E) Leave off dates of employment.
A salesperson can minimize exposure to costly misrepresentation and breach of warranty lawsuits if he/she:
A. thoroughly educates customers before making a sale. B. offers opinions when the customer asks what result a product will accomplish. C. never negotiates. D. avoids win-win sales situations. E. never sells the customer more than he/she wants.
A salesperson's ________ is often related to how well he meets a set quota
A) call report B) compensation C) behavioral objective D) expense report E) professional development opportunity