How did W. Duke and Sons use sexual advertising to help them in selling their product?
a. They mailed erotic postcards to the homes of their customers
b. They hung erotic poster advertisements in local bars.
c. They inserted erotic playing cards in packs of cigarettes.
d. W. Duke and Sons used all of the above advertising techniques.
C
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In which stage of the general adaptation syndrome does the body reach the limits of its ability to adapt to stress, which may result in the development of stress-related diseases?
A. Alarm B. Collapse C. Exhaustion D. Resistance
Craig is blaring his stereo in his room. His father tells him to turn down the volume. Craig lowers the sound but his father claims the music is as loud as it was before. This is because:
A. the change in volume did not reach his father's just noticeable difference B. Craig's father is unfamiliar with rock music C. the music was above his father's absolute threshold D. Craig's father subliminally perceived the volume change
According to recent studies, how do the majority of people in the United States feel about pornography? a. Most would ban violent pornography, but are more ambivalent about female erotica and soft core porn
b. Most would ban all forms of pornography and feel it leads to loss of respect for men and women. c. Most would not ban violent porn, but do think that pornography leads to loss of respect for women. d. Most would ban violent porn, gay porn, and female erotica showing lesbian interactions but would not ban soft core porn.
A psychologist teaches a snake phobic client to relax. She then has the client imagine increasingly vivid scenes about snakes while relaxing. The psychologist is using which type of therapy?
A. Systematic desensitization B. Aversion therapy C. Reinforcement therapy D. Biofeedback