What are the five problems that can prevent a company from using CRM effectively?
What will be an ideal response?
Five main problems can prevent a firm from effectively using CRM. They are:
1. Some situations are just not conducive to database management.
2. Building and maintaining a customer database requires a large, well-placed investment in computer hardware, database software, analytical programs, communication links, and skilled staff.
3. It may be difficult to get everyone in the company to be customer oriented and use the available information.
4. Not all customers want a relationship with the company.
5. The assumptions behind CRM may not always hold true.
You might also like to view...
The proportion of an overhead activity consumed by a product is the consumption ratio
Indicate whether the statement is true or false
The premise of ______ explains how and why individuals try to promote, protect, or “save face.”
A. dialectics theory B. politeness theory C. communication privacy management D. social exchange theory
What is your greatest fear of standing alone?
What will be an ideal response?
The Shirt Shop partners with other local businesses to run canned food drives that help combat hunger in surrounding counties. Thomas is a store employee who helps out with these events on his own time. There is no effort on the part of The Shirt Shop to encourage employees to participate, Thomas is helping out of his own free will. This is an example of ________.
A. red marketing B. stakeholder management C. corporate volunteerism D. green marketing E. public relations