What promotional efforts would a marketer be likely to employ if the communication objective was to create desire for the product?
What will be an ideal response?
When the marketer's communication objective is to create desire for the product, he would probably use flashy advertising spreads in magazines, endorsements of well-known celebrities, and sex appeal to create positive attitudes toward the brand.
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On November 1, Jovel Company loaned another company $160,000 at a 9.0% interest rate. The note receivable plus interest will not be collected until March 1 of the following year. The company's annual accounting period ends on December 31. The amount of interest revenue that should be reported in the first year is:
A. $5975. B. $7300. C. $2400. D. $0. E. $18,300.
Warranties that make broad promises about product performance and customer satisfaction are known as ________ warranties.
A. exclusive B. limited C. general D. specific E. inclusive
The inverse of the mean time between failures is the ________
Fill in the blanks with correct word
Random numbers of a mathematical process instead of a physical process are ________ numbers
Fill in the blank with correct word.