Explain how approaches to product and service development can be applied to a go-to-market approach,
with an example.
What will be an ideal response?
Two common ways for organizations to achieve their product and service objectives through a go-to-market
approach are responsiveness and custom applications. For example, knowing that social gamers crave interactivity,
Zynga delivers its FarmVille game using social media sites like
Facebook, rather than sending the gamer a traditional CD-ROM in a box. The BMW MINI allows customers to
"build" their cars on its configurator-equipped website (selecting from 10 million option and accessory
combinations).
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The ERG Theory was developed by which of the following theorists?
A. David McClelland B. Douglas McGregor C. Clay Alderfer D. Abraham Maslow E. Frederick Herzberg
Which of the following statements is (are) true with respect to annuities?
I. Annuities are the opposite of life insurance. II. The fundamental purpose of annuities is to replace lost income in case of premature death A) I only B) II only C) both I and II D) neither I nor II
Franchise Termination. Ormsby Motors, Inc (OMI), was a General Motors Corp (GM) dealership. Their agreement provided for termination if OMI submitted "false . . . claims for any payment." Larry Kain was in charge of OMI's warranty claims. After several
years of excessive claims, GM complained to OMI. When nothing changed, GM conducted a dealer audit. The audit uncovered, among other things, over eighty claims in one ten-day period for paint repair work that was never done. OMI denied knowledge of Kain's activities. GM terminated its dealership agreement with OMI. OMI asked a federal district court to stop the termination, arguing in part that GM did not have good cause. Did GM have good cause? Explain.
Long-term plans are those with a time frame beyond three years.
Answer the following statement true (T) or false (F)