The first step in the speech making process is

A. Conducting research
B. Analyze the audience
C. Stating the purpose
D. Select the topic


Answer: B. Analyze the audience

Communication & Mass Media

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When considering a speech topic, four questions should guide your choice. Select the question that

doesn't apply. A) Am I interested or likely to become interested in this topic? B) Am I likely to find enough authoritative supporting material in the time I have to work on the speech? C) Is the topic of interest or importance to my audience? D) Is this topic of interest or importance to people in general?

Communication & Mass Media

The ownership of Disney is spread out over how many shares of stock?

a. 1.7 billion b. 1.7 million c. 170,000 d. 17,000

Communication & Mass Media

Anne made sure she dressed professionally, shook hands firmly, and spoke confidently at the meeting. She was demonstrating how nonverbal messages can be used to manage impressions in order to _______

a. be liked b. be followed c. secure help d. hide faults

Communication & Mass Media

In most companies, the practitioners responsible for the two-way communication with the financial community are known as ______.

a. investment advisors b. investor relations professionals c. Chief Marketing Officers d. Chief Communications Officers

Communication & Mass Media