In the Rhetoric, Aristotle wrote, "The character [ethos] of the

speaker is a cause of persuasion when the speech is so uttered as to
make him worthy of belief. ... His character [ethos] is the most
potent of all the means to persuasion."

Indicate whether the statement is true or false


T

Communication & Mass Media

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Which of the following makes you a better public speaker?

A) ?Having some public speaking apprehension
B) ?Being lackadaisical about giving a speech
C) ?Delivering a mechanical speech
D) ?Adopting a performance orientation

Communication & Mass Media

If you say, "The actress Alicia Silverstone verifies that a vegetarian lifestyle is the healthiest way to live," you are using what type of fallacy?

A. straw man B. appeal to false authority C. bandwagon appeal D. begging the question

Communication & Mass Media

Strategies for initiating a conversation or giving feedback to a colleague are examples of conversational _____.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

_____ theory claims that you develop relationships that will enable you to maximize your profits

A) Relationship rules B) Equity C) Social exchange D) Attraction

Communication & Mass Media